For early-stage B2B SaaS teams
Turn growth plans into measurable pipeline.
You know the product and customer. The next growth move is less clear. Alpha GTM helps you choose the right priority, launch the program, and learn what works before investing further.
You don’t need more disconnected growth tactics.
Founder-led sales isn’t scaling
Early customers came through your network, referrals, or direct founder involvement. Now you need a more repeatable way to create qualified opportunities.
Too many possible growth moves
You have a backlog of 10 different ideas—paid ads, outbound, partnerships, content—and a finite runway. You need to know which channel will actually generate qualified pipeline before spending budget.
The priority has no owner
Everyone agrees growth matters, but the work keeps slipping between the founder, Sales, Marketing, freelancers, and agencies.
Activity isn’t becoming pipeline
You are generating campaigns, leads, or conversations, but you cannot clearly see where the motion is breaking—or what to change next.
Growth problems we solve.
From market focus to demand generation and conversion, Alpha GTM finds the constraint and builds the program to remove it.
01
Find the growth constraint
Not sure which segment, message, or channel deserves the next dollar? We analyze customer evidence, positioning, funnel performance, and market signals to identify the highest-leverage move.
ICP and segmentation · Positioning and messaging · Funnel audits · Channel strategy · Experiment roadmaps
02
Build demand and pipeline
Need qualified opportunities, not more disconnected activity? We build and launch outbound systems, paid acquisition, campaigns, landing pages, and lifecycle programs that create demand.
Outbound · Paid acquisition · Content and campaigns · Landing pages · SEO · Email and lifecycle
03
Improve conversion and scale
Traffic and leads are not becoming revenue? We connect marketing to sales feedback, improve conversion, and build the reporting and operating rhythm needed to scale.
CRO · Lead quality · Sales enablement · Attribution · Analytics · Automation
Start with the help you need now.
Not every early-stage company needs a full-time growth leader. Choose a focused validation project, launch one priority, or add experienced growth ownership alongside your team.
Growth Opportunity Sprint
For teams asking: “What should we do next?”
A focused four-week engagement to identify the strongest near-term growth opportunity and launch an initial test.
You leave with: A prioritized growth opportunity · A clear ICP and message · A defined experiment and measurement plan · An initial test in market · A practical 90-day roadmap
Growth Motion Build
For teams asking: “Can someone get this launched?”
A four-to-six-week engagement to turn one agreed priority into a live, measurable growth program.
You leave with: A complete program in market · The supporting campaigns and workflows · Clear ownership and measurement · A sales-feedback process · Documentation and next-step recommendations
Embedded Growth Partner
For teams asking: “Who will own growth while we build the team?”
Ongoing senior growth leadership and execution for companies that need momentum but are not ready to hire a complete growth function.
You get: An agreed growth roadmap · Hands-on ownership of selected initiatives · Regular performance and pipeline reviews · Coordination across founders, Sales, and Marketing · Clear recommendations on what to scale next
Scope, timing, and fees are agreed around your priorities and available resources.
Founder
Work directly with Cong.
I’m Cong Liu, founder of Alpha GTM. I help early-stage B2B SaaS founders move from scattered growth activity to a focused, measurable growth motion. I bring senior experience across acquisition, outbound, positioning, lifecycle, analytics, and sales alignment—but I stay close to the work. Together, we choose the priority, get it into market, and use real customer and sales feedback to decide what comes next.
Questions, answered.
Who is this for?
Founder-led B2B SaaS companies that have initial customer traction and need a more repeatable path to pipeline. You may be choosing your first scalable channel, moving beyond founder-led sales, launching outbound, or adding experienced capacity before making a senior growth hire.
Is this right for a pre-revenue company?
Usually, Alpha GTM is most useful once you have paying customers or strong evidence of a recurring customer problem. If the product, buyer, and use case are still entirely unvalidated, customer discovery may need to come first.
Do you advise or execute?
Both. We agree on the direction together, then Alpha GTM takes responsibility for the defined implementation work. Every engagement specifies deliverables, ownership, required resources, and measures of progress.
Can you work with a small team?
Yes. The work is designed for lean companies where founders and a small sales or marketing team are carrying several responsibilities. The scope is kept focused enough to launch and learn without creating unnecessary overhead.
Do we need to know which channel to use?
No. If the path is unclear, the Growth Opportunity Sprint assesses your strongest options and launches a focused initial test.
Can you help while we hire a growth leader?
Yes. Alpha GTM can own a defined growth priority during the search and document the decisions, programs, and learnings so the incoming leader can take over cleanly.
How do you measure success?
We agree on measures that match the maturity of the program. These may include launch milestones, target-account engagement, qualified conversations, opportunity quality, conversion, and pipeline. Revenue is tracked when the sales cycle and available data make it a meaningful engagement measure.
What is keeping growth stuck?
Tell us what you are trying to achieve, what you have already tried, and where progress is breaking down. We’ll determine whether there is a focused priority Alpha GTM can help you move forward.