For early-stage B2B SaaS teams
Turn early traction into repeatable growth
You know the product and customer. The next growth move is less clear. Alpha GTM helps you choose the right priority, launch the program, and learn what works before investing further.
You don’t need more disconnected growth tactics.
Founder-led sales isn’t scaling
Early customers came through your network, referrals, or direct founder involvement. Now you need a more repeatable way to create qualified opportunities.
Too many possible growth moves
You have a backlog of 10 different ideas and a finite runway. You need to know which channel will actually generate qualified pipeline before spending budget.
The priority has no owner
Everyone agrees growth matters, but the work keeps slipping between the founder, Sales, Marketing, freelancers, and agencies.
Activity isn’t becoming pipeline
You are generating campaigns, leads, or conversations, but you cannot clearly see where the motion is breaking or what to change next.
Growth problems we solve.
Alpha GTM combines strategy, execution, and leadership to build pipeline and accelerate growth.
01
Find the growth constraint
Not sure which segment, message, or channel deserves the next dollar? We analyze customer evidence, positioning, funnel performance, and market signals to identify the highest-leverage move.
ICP and segmentation · Positioning and messaging · Funnel audits · Channel strategy · Experiment roadmaps
02
Build demand and pipeline
Need qualified opportunities, not more disconnected activity? We build and launch outbound systems, paid acquisition, campaigns, landing pages, and lifecycle programs that create demand.
Outbound · Paid acquisition · Content and campaigns · Landing pages · SEO · Email and lifecycle
03
Improve conversion and scale
Traffic and leads are not becoming revenue? We connect marketing to sales feedback, improve conversion, and build the reporting and operating rhythm needed to scale.
CRO · Lead quality · Sales enablement · Attribution · Analytics · Automation
Start with the help you need now.
Not every early-stage company needs a full-time growth leader. Choose a focused validation project, launch one priority, or add experienced growth ownership alongside your team.
Growth Opportunity Sprint
For teams asking: “What should we pursue?”
A 2-4 week decision sprint: build evidence around the strongest opportunity, then run a small validation test.
You leave with:
Evidence-backed growth recommendation
Clear ICP and message
Small validation test and next-step plan
Growth Motion Build
For teams asking: “How do we launch the chosen priority?”
A 4-6 week implementation engagement that launches one chosen priority as a measurable growth program. The Sprint is optional when the priority is already clear.
You leave with:
A live growth program
Measurement and feedback loop
Documented handoff and ownership
Embedded Growth Partner
For teams asking: “Who will own ongoing execution?”
Ongoing senior growth leadership for teams that need an owner for execution, learning, and performance reviews.
You get:
Recurring growth leadership
Hands-on execution ownership
Regular performance reviews
Founder
Work directly with Cong.
I’m Cong Liu (Linkedin), founder of Alpha GTM. I bring growth marketing and strategy experience from Samsara, AtoB, and Uber, with a track record of generating millions in pipeline, improving acquisition efficiency, and building programs that turn customer engagement into revenue.
Today, I help early-stage B2B SaaS founders build and scale growth from strategy and positioning to hands-on execution across acquisition, lifecycle, and conversion.
Questions, answered.
Who is this for?
Founder-led B2B SaaS companies that have initial customer traction and need a more repeatable path to pipeline. You may be choosing your first scalable channel, moving beyond founder-led sales, launching outbound, or adding experienced capacity before making a senior growth hire.
Is this right for a pre-revenue company?
Usually, Alpha GTM is most useful once you have paying customers or strong evidence of a recurring customer problem. If the product, buyer, and use case are still entirely unvalidated, customer discovery may need to come first.
Do you advise or execute?
Both. We agree on the direction together, then Alpha GTM takes responsibility for the defined implementation work. Every engagement specifies deliverables, ownership, required resources, and measures of progress.
Can you work with a small team?
Yes. The work is designed for lean companies where founders and a small sales or marketing team are carrying several responsibilities. The scope is kept focused enough to launch and learn without creating unnecessary overhead.
Do we need to know which channel to use?
No. If the path is unclear, the Growth Opportunity Sprint assesses your strongest options and launches a focused initial test.
Can you help while we hire a growth leader?
Yes. Alpha GTM can own a defined growth priority during the search and document the decisions, programs, and learnings so the incoming leader can take over cleanly.
How do you measure success?
We agree on measures that match the maturity of the program. These may include launch milestones, target-account engagement, qualified conversations, opportunity quality, conversion, and pipeline. Revenue is tracked when the sales cycle and available data make it a meaningful engagement measure.
What is keeping growth stuck?
Tell us what you are trying to achieve, what you have already tried, and where progress is breaking down. We’ll determine whether there is a focused priority Alpha GTM can help you move forward.